Rebranding

HELEN BIRCH. We are not rewriting history, but we are opening a new chapter.

Did we think that we could win over your hearts and wardrobes when we created MALKO? That is all we thought about. We were getting better for you and you were becoming part of our family business.

Now we share with you the joyful brand transformation.

MALKO is renamed to HELEN BIRCH.

Remember our new name. We will continue to delight you with elegant timeless things and create the history of your wardrobe in the best classical traditions.

HELEN BIRCH – It is a privilege to sew for you.

The choice of name clearly demonstrates the family element of the business. Most businesses strive for uniqueness, but in a crowded, cacophonous market it’s challenging to convey how your business is not only different from but better than, all the others.’ Ⓒ Botha, 2018 / Forbes

HELEN BIRCH is a family run fashion brand located in the heart of Belarus — Novogrudok. Classical yet timeless shapes for core women’s wardrobe are produced at their own factory with strong team of tailors who work on a high-tech equipment and make the finest hand craft on natural fabrics.

The task for new branding was to create a logo, name and identity to reflect the story of the brand and inspire team to work worldwide. New naming origins from CEO’s name Elena and Julia Berezovskaya (Bereza is a birch tree in Russian). Birch tree simplicity, colors and pattern inspired this visual identity to highlight each global market brand works on — Russian market and USA market.

Brand Identity / Kurbonzodski
Designer / Elizaveta Artyukhovich

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